Sound Vision’s mission is to cultivate harmony among neighbors through art, media, strategic communication, and education.
Established in 1988, Sound Vision began by producing award-winning documentaries, which have been shown in 28 countries, including 68 channels in the United States and Canada. Another early project was the groundbreaking children’s series Adam’s World, which has been described as “the Muslim Sesame Street”.
Sound Vision has established itself as a premier source of Muslim-focused content. It not only presents the Muslim perspective on current issues, but also builds bridges of understanding between neighbors by explaining Islam and Muslim issues to the larger community. One example of this is Sound Vision’s “Talking and Thinking Points” newsletters, which are issued in response to crises and current events.
Another example is the 5,000-plus pages of articles on Sound Vision’s website (www.soundvision.com) developed over more than two decades, which offer practical, tips-oriented ideas and inspiration for Muslims in the United States, Canada, and abroad on how to live their faith in the context of today’s challenges.
As well, Sound Vision ran a daily talk show, Radio Islam, on WCEV 1450 AM Chicago, for almost 20 years. This was the only daily Muslim radio program in the United States at the time. Most of its audience was not Muslim, thereby serving as a catalyst for understanding and bridgebuilding with neighbors.
Sound Vision’s focus on art is reflected in its commitment to highlighting the work of Muslim artists in various fields. It has introduced singer-songwriter Dawud Wharnsby Ali and comedian Azhar Usman to the world of Muslim entertainment. Since 2004, in collaboration with DawaNet, it has organized MuslimFest, an arts and entertainment festival in seven cities across North America, which features the contributions of Muslim artists across various fields. The award-winning festival has been recognized by Canadian Prime Minister Justin Trudeau, as well as all three levels of the Canadian government over the last few years.